Festival of wonder

Rebranding Logos for the Festival of Wonder, a festival offering a ‘wondrous array of spectacles, activities and spaces designed to engage, enrich and inspire wonder’.

Taking elements of the previous logo (which heavily featured circus tents), the aim was to create a lighter, more wondrous feel. Adding a touch of the personal and whimsical, the handwriting, joined in a continuous flowing line, reflects the journey an attendee at the festival might experience while progressing through the different spaces and engaging with the idea of wonder.

The full logo was further developed and simplified into a square social media asset.